Women's Day is always such a difficult time for brands to manouver, as it should be, because for far too long has it been commercialized as a way to both sell stuff for women and make women an accessory to drive up sales, neither of which makes us feel appreciated on a day where conversation should be about empowering women, not getting our money!
It's also one of my favourite times for brands because there is just so much we can do, to bring women's stories forward, to create conversations on what brands are doing (and can do) to make workplaces and products more inclusive and safe for us.
Here are a few posts and campaigns that caught my eye, reeling the conversation into the right direction.
Zero Waste Maldives Cupverts Video
Zero Waste Maldives is doing a great job on awareness on sustainable living, and their Cupverts programs are fantastic in converting more people towards more sustainable period choices. What a brilliant way to talk about periods on Women's Day.
Mihaaru's Profiles on Women
I do love seeing profiles on women doing their thing. This collection of different women in areas is a great addition in bringing stories of everyday women.
Sosal's List of Best Women's Day Gifts
This is such a brilliant post, I love everything about it. Yes, this is esactly what women want, and I love how simple yet meaningful this series of posts are. It brings in the conversation about gifts and the celebratory nature of women's day but reels the focus back into breaking the biases. Way to go with the theme.
The Story of Anbalange
This beautiful video shows how five women became friends and started their own jewelry business, bringing an old form of crafty women's spaces into a modern world. What a gorgeous and heartwarming beginning.
Bank of Maldives' Video on Stories of Women & Sea
Meet these incredible women who are driving change through their work and love for the oceans!🌊They share with us the prominent impact the environment has on our lives.💗 @xoooms @nisthu @HamnaHussain13 @Lllamatoes
— Bank of Maldives (@bankofmaldives) March 8, 2022
Here's to a sustainable tomorrow for women, by women!#IWD2022 pic.twitter.com/Nh9BDjc0Fg
This video makes you so happy watching because we are the daughters of the Maldivian seas and to see the women in diving brings such joy to my heart. Here's how to be a part of the story in bringing the voices forward!